Marketing Brand Strategy

Decide if you would like to brand your product or service. Then identify three products or services in your industry that have a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the best marketing plan. Then write a marketing memo to the advertising division of your company rationalizing your choice. Evaluation Criteria: Have you included all the required elements? Have you identified the environmental factors and described their influence appropriately in the given situation? Please use the textbook – Marketing Management 12E by Kotler & Keller and other sources. If you are using sources other than the text, you must provide complete citations. Is the paper professionally presented? Remember your audience – senior management at your company. It is important to present your information as clearly and succinctly as possible. Please read the instructions carefully. Please make sure that 1 of the 3 references that you are using is my text book – Marketing My product brand : â€Å"Smiley ulcer-guard toothpaste†, Company: Teethal Slogan : Guardian in disguise –   forever with a smile [ which implies that this above mentioned toothpaste prevents from the oral infection of ulcers which shadows a face with grin and no smile for a long period. ] Logo: A smile embedded in a circle Three products in the industry having logo or slogan are as follows – 1. HLL’s Close-Up 2. Proctor and Gamble’s Pepsodent 3. Colgate Palmolive’s Colgate Why banding is not the best marketing plan? Strategic planning is a process which gives a detailed understanding of the growth and provides a futuristic view of a business enterprise. Careful study of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product line or a brand. Every marketing plan should involve a thorough analysis of the external and internal environment. If the environment is stable, most of the activities will be predictable and convenient for the organization. But in today’s scenario, the environment is changing faster and faster which leads to discontinuity with the past. The environmental survey is the cornerstone to every marketing plan. The various macro environmental factors like political, social, economical, technological, natural and legal environment imbibe a sense of competitive advantage over other competitors. In the course of studying and analyzing the marketing plan, marketers also identify the brand power of the product lines existing in that firm, which speaks about the positioning and differentiation of the products. Branding is a process of developing a differentiated product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. Branding is just one strategy in the whole of the marketing strategy of the marketing plan. If Branding is studied without looking over the marketing plan, then the outcome would be disastrous as branding is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. Hence it is said that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, & Ramaswamy et al;, 2004). Marketing Memo to the Advertising firm: Lintas My organization â€Å"Teethal† deals with the manufacture of varied products of toothpaste. Recently a new product is been manufactured named – Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the worst oral infection caused by ulcers. I have carried out a detailed learning of this product which is branded by taking into consideration the environmental factors like consumer and demand for the product, industry competition, technology and social environment which plays a major role. The following specification needs attention while carrying out the advertising plan (Batra et al, 1999 & Gilbert, 2003). Product Specifications: Attributes of the brand: long lasting fresh breath, ulcer protection, economical Personality of the brand– always charming and vibrant Benefits of the brand – All the attributes provide a functional benefit â€Å"I won’t have to worry about my oral protection†. The attribute economical translates into an emotional benefit which makes the user feel important for maintaining value-for-money. Values of the brand – The brand also says something about the manufacturers’ values – hygienic and effective and powerful. User of the product: all age group.   Strongly advisable for teenagers who have bad eating habits and executives working under stress. Pricing:   Although the product is very much effective for every user, the price is economical to encourage the masses to buy the product and avail the benefit of its healing touch. 200 gm toothpaste is priced at US Dollars 3. Promotion: The product could be initially advertised in the urban cities on Television, in metros on FM radios and in the rural places on TV cables [just a suggestion] Distribution: The product is a convenience product and hence will be sold at every local convenient store. Intensive distribution mode will be adopted to enhance its usage and improve its beneficial value. Based on the above requirements, kindly prepare the advertising budget to bring out the clarity of this advertising campaign so as to provide the necessary resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, & Ramaswamy et al;, 2004). References – Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, New Delhi: Prentice. Gilbert, D. (2003), Retail Marketing Management, New Delhi: Pearson. Kotler, P. (2001), Marketing Management, Millenium ed, New Delhi: Prentice. Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management: Planning, Implementation and Control, 3rd ed, Delhi: Macmillan.      

General Biology Ii Study Guide (Online Class)

1. Is the gametophyte stage dominant in Bryophytes? Yes or No 2. Most plants have vascular tissue; these constitute the ________ plants. Vascular 3. Seeds can lie dormant for many years. True 4. Bryophytes are small because they lack ______. Vascular Tissue 5. Leaves increase the surface area for photosynthesis. True 6. Seeds contain _____ inside of a protective coat. Nutrient supply, embryo 7. Angiosperms produce seeds that are often enclosed by _____. Fruit 8. _____ transports water in vascular plant. Xylem 9. Pollen is usually dispersed by _____. Wind 10. A ________________ is an embryo and nutrients surrounded by a protective coat.Seed11. Which phylum includes ferns? Phylum Pterophyta12. ________________ are organs that anchor vascular plants. Roots13. What is the difference in reproduction between a blueberry bush and a pine tree? Pine trees do not produce flowers and produce seeds that are not enclosed by fruit. Blueberry bushes produce flowers and produce seeds enclosed by fruit.14. Seedless vascular plants reproduce via spores contained inside seeds. False15. Experiment 2 in lab showed that _____. Plants take up carbon dioxide.16. Non-vascular plants are commonly called ______. Bryophytes17. Which phylum are the moss in?Bryophyta18. Bryophytes require _____ for fertilization to occur. Water19. A fern is a seedless vascular plant. True20. Lab experiment 1 for this week clearly showed that _____. Aquatic plants will produce gas when exposed to light.21. Gymnosperms do not produce seeds. False22. _____ transports sugars in vascu lar plants. Phloem23. Describe two things that are unique to angiosperms that help them in reproduction. They have flowers and the ability of â€Å"double fertilization†.24. A ______ is a passageway for oxygen and carbon dioxide. They are holes in the underside of a leaf. toma (pl. stomata)25. Vascular tissue arrangement is directly related to the stem’s ability for _______________ growth. Secondary26. Trichomes can protect a plant from predation by herbivores. True27. The ground tissue cells called _____ cells are the most common type of plant cell and carry out photosynthesis. Parenchyma28. Which part of the root would you look in if you wanted to find a cell going through mitosis (cell reproduction)? Zone of cell division29. Which type of vascular tissue allows the movement of water and nutrients from the roots to the leaves? Xylem30. What structure protects the root as it pushes its way through the soil? Root cap31. All plant cells contain secondary cell walls. Fal se32. _______________ meristems are located at the tips of stems and roots. Apical33. Which type of plant tissue is for protection? Dermal34. Which type of vascular tissue carries sugars to all parts of the plant. Phloem35. The alternate form of leaf arrangement is the most common of the three types of leaf arrangement. True36. What are plant cell walls made of? Cellulose37. Vascular plants have a have a specialized circulation system composed of [x] and [y]. X=Xylem, Y=Phloem38. Which plant organ is a beet? Root39. Guard cells are responsible for closing and opening the lenticellular maculation. False40. The diffusion of water vapor from a plant is called ____. Transpiration41. Some kinds of plants live without ever making contact with the soil. True42. Which plant organ helps to anchor them in the soil and absorb water and minerals? Roots43. Explain why the carnation changed colors in Experiment #2 in the Plant Circulation lab. The process of water moving through the vascular tiss ue of the plant. As the water moved through the flower it carried the dye with it.44. Lateral meristems are found in plants that exhibit ____ growth. Secondary45. The shoot system consists of the underground portion of the plant. False46. Secondary growth is an increase in the _____ of the plant. Width or girth47. _____ are members of the phylum _____ and feed by _____. Sea anemones †¦ Cnidaria †¦ using stinging cells to capture small animals that venture too close to them48. Planarians lack dedicated respiratory and circulatory systems because none of their cells are far removed from the gastrovascular cavity or from the external environment because they are flat.49. Annelids _____. have a mouth that is separate from the anus and segments50. A sponge's structural materials (spicules, spongin) are manufactured by the Amoebocytes51. In sponges which cell captures food? Choanocyte or collar cell52. In most insects, gas exchange is accomplished by _____. A tracheal system wit h spiracles, trachea, and tracheoles53. A land snail, a clam, and an octopus all share Membership in Phylum Mollusca54. A major characteristic of arthropods is _____. A chitinous exoskeleton and jointed appendages55. In arthropods, molting is necessary because _____.The hard exoskeleton cannot grow.56. Humans most frequently acquire trichinosis (infection by Trichinella spiralis) by Eating undercooked pork57. Which of the following describe(s) echinoderms? Tubefeet provide motility in most species58. Which clade in the phylum Cnidaria includes â€Å"jellies† with rounded (as opposed to boxlike) medusae? Scyphozoa59. Sponges are most accurately described as Aquatic filter feeders60. Sponges lack _____. All of the listed responses are correct.61. Consider the following list of animals: giant squid, earthworm, largemouth bass, snail, tapeworm, coral, and starfish.The two that belong to the same phylum are the _____, and their phylum is _____. giant squid and snail †¦ Mollus ca62. Corals are most closely related to which group? Sea anemones63. Which letter is pointing to the part of the flower that attracts insects? H64. Which letter is pointing to the stamen? A65. An unidentified species of animal displays the following characteristics: bilateral symmetry, a complete digestive system, an open circulatory system, distinct body segmentation, it has six jointed walking legs, and it molts when it grows.To which of the following animal phyla does this species most likely belong? Arthropoda66. Jellies and corals are members of the same _____, all members of which _____. phylum †¦ have special stinging cells on their tentacles67. A terrestrial mollusc without a shell would be called a _____. Slug68. Leeches are members of the phylum _____. Annelida69. Tapeworms are highly specialized worms that make their living as endoparasites. To which of the following phyla do the tapeworms belong? Phylum Platyhelminthes70. Sponges feed by _____. Filtering small part icles from water Read also Lab 2 Biology71. An active marine predator is found possessing these characteristics: a series of tentacles (eight of them modified from the foot) on its head, a highly developed nervous system, and elaborate eyes. To which of the following animal classes does this organism most likely belong? Cephalopoda72. List the four key characteristics of chordates. Notochord Dorsal hollow nerve cord Muscular post anal tail Pharyngeal slits73. What is the single unique characteristic that distinguishes extant birds from other extant vertebrates? Feathers74. Most reptiles are ______ which means they cannot regulate their own body temperature.Cold-blooded and ectothermic75. How would you tell the difference between a reptile egg and a bird egg? The reptile egg will have a flexible leathery shell and the bird egg will have a hard shell.76. A sea star is an invertebrate. True77. If an animal has hair, feeds its young milk, an lays eggs it is a ______. monotreme platypus echidna spiny ante ater78. Why is the amniotic egg considered an important evolutionary breakthrough? It allows deposition of eggs in a terrestrial environment.79. Turtles are reptiles. True80. What is the main difference between the skeleton of a shark and a trout?The shark has a skeleton made of cartilage, while a trout has a skeleton made of bone.81. Sharks are classified in which class? Chondrichthyes82. Birds _____. Warm-blooded83. Chordates have ___________ symmetry. Bilateral84. The gill flap, or operculum, was an important adaptation for fish because it helps with _____. Maintaining a supply of action85. Which of these characteristics added most to vertebrate success in relatively dry environments? The shelled, amniotic egg86. A frog is an invertebrate. False87. Amphibians can lay their eggs on land without fear of them drying out because they lay eggs with a flexible shell.False88. The opossum is an example of a(n) _____ mammal. Marsupial89. Which of the following animals is an amphibian? Cae cilian90. A kangaroo or an opossum is a ______. Marsupial91. All mammals _____. Nourish their offspring through mammary glands92. The swim bladder of ray-finned fishes Provides for regulation of buoyancy.93. Habitat loss, the spread of a fungal disease, climate change, and pollution are causing severe population declines and extinction in _____. Amphibians94. Pick the example of the invertebrate chordate from the list below. Lancelet95. Some sharks are viviparous, which means that _____.The young develop within the female’s body.96. Which of the six major types of connective tissue has a rigid matrix that contains collagen and calcium salts? Bone97. In vertebrates the space between cells if filled with blood. False98. Tissues are composed of cells, and tissues functioning together make up Organs99. __________ animals generate heat by metabolism. Endothermic100. Food processing, absorption, and distribution in your body are mainly accomplished by the _____ systems. Digestive a nd circulatory101. Do hormone signals functions faster than nerve signals? No102. Ligaments are what kind of connective tissue? A type of fibrous connective tissue103. Positive feedback differs from negative feedback in that The positive feedback's effector responses are in the same direction as the initiating stimulus rather than opposite to it.104. Food moves along the digestive tract as the result of contractions by Smooth muscle105. Fibroblasts secrete Proteins for connective fibers106. Hormones _____. All of the listed responses are correct.107. __________ is the study of the biological functions an organism performs. Physiology108. EndothermyIs a characteristic of animals that have a fairly constant body temperature.109. What covers the outside of the body and lines the organs and cavities within the body? Epithelial tissue110. _____ feedback most directly maintains homeostasis because it _____. Negative †¦ tends to keep a system at a desirable â€Å"set point†111. Which of the following are connective tissues? Adipose tissue, cartilage, bone, and blood112. The cells lining the air sacs in the lungs make up a Simple squamous epithelium.113. Explain what happened to your egg or bone in lab this week, why it happened, and what caused it.The egg shell or bone softened and became flexible because the calcium salts were removed from the egg shell or bone by the vinegar (mild acid).114. Tendons connect bones at joints. False115. If we could only carry out digestion but not absorption we would die. True116. List the three major types of blood vessels. Arteries, veins, and capillaries117. When you shiver your muscular system is _____. Producing heat118. Interstitial fluid once it has entered the lymphatic vessels is called ____. Lymph119. Which system eliminates nitrogenous wastes from the body? Urinary system120. Which type of muscle is voluntary?Skeletal121. Weight bearing exercise will do what for the skeleton? Strengthen it122. The organs that pr oduce sperm are the ovaries. False.123. When your body needs calcium for the blood where does it come from assuming the diet is inadequate? The bones or skeletal system.124. The organ level of structural organization comes before the tissue level of structural organization. False125. The integration and command center of the body is the _____. Central nervous system126. Which pigment is most responsible for dark skin color? Melanin127. One function of the integumentary system is to make vitamin _____. D128. The tube that leads into the lungs is called the ____. Trachea129. Which type of blood vessel carries blood away from the heart? Arteries130. Which type of muscle would propel food through the digestive tract? Smooth131. Place the following regions of the skin in the correct order from top (most superficial) to bottom (deepest). Epidermis, dermis, hypodermis132. List the two components of the central nervous system. Brain and spinal cord133. The digestive process depends on _____ . Enzymes134. The kidneys are part of which system? Urinary135. The body system that forms the external body covering is called the ____ system.Integumentary136. What kinds of cells does the skeletal system make? Blood cells137. The system that returns interstitial fluid back to the blood is the ___ system. Lymphatic138. The liver is part of the digestive system. True 139. Mammary glands are specialized sweat glands that produce milk. True140. How are humans altering the carbon cycle? Burning fossil fuels141. The phosphorous cycle depends on the weathering of ____. Rock142. Herbivores eat ____. Plants143. The nitrogen cycle relies heavily on ____. Bacteria144. Fertilizer use will alter the nitrogen cycle balance. True145.The competitive exclusion principle states that two species cannot coexist in a community if their niches are identical. True146. Deforestation and herbicide use will increase the loss of nutrients from the soil. True147. Which type of consumer preys on the producer s? Primary consumer148. Acid rain will remove calcium from the soil just like it removed calcium from the egg or bone in lab. True149. What drives the global water cycle? Solar energy150. Competition may limit the growth of both species involved. True151. A ______ includes all the organisms inhabiting a particular area. Community152. The type of symbiotic relationship where one organism benefits and the other is not significantly affected is called ____. Commensalism153. The gradual colonization of barren rocks is called _____. Primary succession154. ________ may occur when a shared resource is limited. Competition155. Which of the following trophic levels would have the lowest population size? Tertiary consumer156. What two processes does the carbon cycle depend on? Cellular respiration and photosynthesis157. Energy flows into ecosystems in the form of _____ and exits in the form of ______. Light energy, heat158. Which pH did the radish seeds grow best at? The radish seeds would ha ve grown best at a pH near neutral (pH 7)159. Predation can lead to adaptations like _______ and ________ such as poisons. Camouflage and chemical defenses160. Food chains interconnect forming _____. Food webs161. What process is essential for recycling nutrients in an ecosystem? Decomposition162. How much of the energy stored at each trophic level is available to the next level? 10%163. Thorns and poisons are a defense against ______. Herbivores164. List the three types of symbiotic relationships. Parasitism, commensalism, mutualism.165. Dams alter ecosystems both upstream and downstream. True166. Which type of resource cannot be replenished? Non-renewable167. _______ is the variety of life on earth. Biodiversity168. Wetlands filter pollution and limit flooding. True169. Modern farming practices reduce the loss of ____. Topsoil170. Alien species in an area can cause ____. Extinction171. Popcorn trees are an example of an alien species. True172. Desertification removes the base of t he food chain. True173. Light pollution can affect ecosystems. True174. ______ ______ produce greenhouse gases. Fossil Fuels

Police chief’s face Essay

By this point the â€Å"voice-over† repeat of the chorus has finished. The camera begins to pan round then abruptly cuts to a shot of the police chief’s face; then a shot of the word â€Å"police†; and finally a shot of a scene of violence, death and destruction. Soon after the camera continues to pan but this time across a mass of posters on a wall.  During the next section of the film a â€Å"credits-like† theme is used, flashing a freeze frame of a character with a sub-heading of their name underneath. Firstly the â€Å"Montague† parents are shown. The camera freezes and then cuts to the â€Å"Capulet† parents. These are portrayed with more detail for example: a medium close up is used to show their faces which appear very distressed, possibly even scared. This part is made accessible to a modern audience by showing flashing lights. The view will most probably instantly connect this sight with police or even emergency services, both of which were not around in Shakespeare’s times, making it both an appropriate atmosphere and very modern. This way of introducing characters continues for various other key characters in the film. Accompanying this filming is a very dramatic choral music, awakening the viewer and drawing their mind to the film. The music builds in volume & intensity as a similar style of music did earlier in the section, increasing the suspense and anticipation in the film. Seconds later from these credits several small clips are shown from the film. Including the firework display from the banquet scene. Following this yet again the chorus is portrayed but yet again in a different way. This time it is flashed across the scene in words. This reinforces the chorus yet again, similar to that of a film trailer. Whilst providing a brief overview of what will happen but not ruining the story. Then the background music undergoes a Rullentendo, bringing the mood and pace right down. The camera then rapidly zooms towards a cross. Then instantaneously a â€Å"Romeo and Juliet† title appears on screen as if announcing the beginning of the film. In summary the film has been made accessible to a modern audience using items and features we recognise and can relate to, for example; the newsreader; the modern city; helicopters; and so on. Secondly, the use of repetition and the variety of the delivery of the chorus. The use repetition is incredibly effective, as it constantly reminds us exactly what is being said both through auditory and visual effects. The director has effectively used both sound and special visual effects to create effective atmosphere throughout the film. In parallel with camera effects, throughout the film the atmosphere has been made appropriate using five main features. Firstly the consistent atmosphere of: conflicts; violence; and war between the families. Secondly, the effective use of music which is written in a very choral, classical and yet modern style. The way it picks up pace builds tension and excitement until the climax. As mentioned above, the news-style reporter is very familiar to us. Finally, the use of a modern futuristic setting really builds the atmosphere of intrigue. It gives the impression of a Gangland scene between the two families. In my opinion, this section has been made both accessible to a modern audience and used an appropriate atmosphere. Thus Baz Luhrmunn has successfully achieved his aim, to make a Shakespeare play understandable to a younger audience, more modern audience, by bringing the story into a modern and more easily relatable environment.

The Haitian revolution Research Paper Example | Topics and Well Written Essays - 2000 words

The Haitian revolution - Research Paper Example The population at that time consisted of whites, mixed race, and blacks. Since Haiti was under the control of the French government, it took all the profits from the farms. The Haitian revolution rose in 1791, at this time, the slaves wanted to become free citizens. The entire population in Haiti desired change at the time (Ott 15). Oppression by their colonizers was becoming unbearable. In addition, they needed to have their rights. At about the same time, the French government was undergoing the French revolution that gave Haitians the inspiration to fight for their rights. The French revolution involved a rebellion of the locals who wanted an end to the oppressive monarchy system (Bryan 41). They demanded their rights as citizens. The population of Haiti in the colonial era consisted of distinct classes of people. There were French white divided into two classes. Some were planters and therefore very rich. These owned plantations in Haiti and were masters to some slaves (Geggus 23). Other whites were middle class and were majorly artisans and shopkeepers. These were the petit Blancs. A different group resulted from the intermarriage between the whites and the blacks and these were the free colored individuals. This group owned slaves and discriminated them more. They were full of prejudice against the pure blacks, associated themselves with the whites, and were the mulattos. Some of them were wealthier as they could own farms. Either they earned their freedom or their fathers granted it out of mercy. They supported slavery strongly and contributed to the highest mistreatment of slaves. The other population comprised of the slaves. There were two classes of slaves namely; domestic and field slaves. The field s laves experienced the worst treatment and were the first ones to rebel. The domestic slaves were not harshly treated and therefore not too ready to fight for their rights. Other slaves could not hold onto slavery any longer and therefore escaped.

Why did the united states adopt a policy of neutrality from 1914 to Essay

Why did the united states adopt a policy of neutrality from 1914 to 1917 - Essay Example US President Wilson publicly declared this neutrality policy, and most Americans welcomed it. In this essay, the main reasons behind America’s adoption of neutrality policy will be established. In addition, the effectiveness of this policy will be determined, basing on different events that occurred during the period 1914-1917. Since the late 19th Century, different countries in Europe had been forming unions and alliances, to enhance their preparedness for war. This saw the Independent German Kingdoms come together in the late 1870’s, and this became the most powerful in the continent. During that time, France highly invested in weapons, in anticipation of an attack from Germany, its long time enemy. The power status of German was a threat to most counties, including Russia, which had to take sides with France, Great Britain, and even German itself, to ensure its safety. The British effort to remain uninvolved in conflict was impossible, owing to its ownership of the most powerful navy in the world. Unrest in Europe was hastened by rebellious provinces of Austro-Hungarian Empire, and the Ottoman leaders who aimed at expansion of their empire. However, Europe was resistant to war and tried to withhold this for a long time. During this period, the Central powers included Ottoman Turks, Germans, and A ustro-Hungarians, while their rivals, the entente powers included France, Great Britain, and Russia (U.S Department of State Web). The United States of America dissociated itself from these events, even though most of its citizens were generally inclined to England and the Entente powers. Most Americans did not want their county to participate in the war. America therefore distanced itself from these events, and hoped not to get involved in them. Most Americans, as well as their leaders, including the president and the congress then, adopted this perspective. The then president Woodrow Wilson introduced the â€Å"neutrality policy,† publicly citing that the USA

Parenting Model Metaphor Essay Example | Topics and Well Written Essays - 1000 words - 1

Parenting Model Metaphor - Essay Example In a game of chess, to be able to win, a player must move the right piece at the right time. That also happens in parenting. When parents want their children to behave well, they need to send the right message at the right time to them. Children are very sensitive sometimes. Parents might feel a short message or an unexplained order is enough to control their children’s behavior. The children, on the other hand, might think that the short unexplainable message means that they are not needed or that they are not loved. Taking time to help the children understand what happens around them, what is expected from them, and what will happen if they do that is very crucial for parents to make them understand and, more importantly, feel appreciated. (Chapter 12) A game of chess is played step by step. In this game, it is impossible to move all the pieces at the same time without disrupting the rule. At most, in special occasions, the player can only move two pieces in the same turn. This is also true in parenting. Parents-children relationship cannot be built in a day. Their trust is built through simple and continuous daily interactions. Parents, even mothers, cannot expect their children to completely accept them trustfully from the very first day. Children, especially infants, will grow closer and more attached when the parents keep showing their affections through loving and caring contacts like when these parents change their diapers, feed them, comfort them, or talk to them. (Chapter 12) A chess player indeed needs to capture the opponent’s chess king to win the game. However, it doesn’t mean that the player should forget his/her own chess king. He/She must guard the king carefully so that the opponent is unable to capture it. Does this defense also apply in parenting? Yes, it does. Promoting and keeping guard of a secure attachment with their children should be a major goal of all good parents. Parents who are

Oil and gas Essay Example | Topics and Well Written Essays - 1500 words

Oil and gas - Essay Example The employee’s team will be enticed through the promises of better hours, bonuses and the additional perks. This will ensure that the employees are always motivated and thus they will not leave the company for better payment. Zz company will also prevent the live company from outweighing them by ensuring that they will not handle the main areas of their concern.zz company will handle themarketing,geographical,exploration and production by offering the competitive salary to employees,encouranging growth, open channel of communication, promoting balance,moltivating and engaging employees. The zz employees will not leave their job for the better salary because the company will ensure the personal career growth of all the employees. The company will offer a career advancement opportunity for all the employees through guiding them and placing them in their areas of specialization. This will help the employee to understand that they are much appreciated and it will even attract the employees from the live company to come and be employed by the zz company. The open channels of communication will encourage the employees in the zz company and they will feel more involved in the operations of the zz company. The zz company will develop a good communication channels and network between the employees and the decision makers which will make the employees to feel that they have a big role in the company. This will ensure that the employees are much connected with the management and it will build the credibility and trust between the employees and the company. The zz company will motivate and engage all the employees in the company’s affairs and they will be able to realize that their effort in t he company are realized. This will build a strong relationship which will ensure that the live company does not take advantage of

The costs and the benefits of international diversification Essay

The costs and the benefits of international diversification - Essay Example The process of international diversification enables the firms to reap in advantages like economies of scale. According to Bartlett & Ghoshal (2000) it accelerates the process of innovation besides reducing the associated costs. However there is no consistency in the empirical studies with regard to the performance advantages arising from international diversification. Various studies conducted by Buckley & Casson (1976), Caves (1982) and Rugman (1979) have drawn attention to the internationalisation theory, highlighting that the process of international diversification does not improve performance rather the leveraging of the intangible assets of the firm bring in performance advantages. This calls for advanced ways of information co-ordination and processing in order to identify and take advantage of the overseas opportunities. As per Kogut (1985b) the acquisition of this form of information co-ordination and processing requires significant investments and the gains arising from th e international diversification varies across the firms (Chari et al., 2007). ... This form of diversification enhances the market potential of the various product lines of the firms but this also gives rise to the complexities of managing a firm that is internationally diversified as well as product diversified. Research has shown that the gains from geographic and product diversification are higher in the case of media firms. It has also been seen that in the less developed economies the firms benefit more from product diversification as compared to the businesses in developed economies. The international diversification offers exploitation and exploration benefits. As per Caves (1996) by way of internationalisation the firms can achieve economies of scope and scale. Kim et al (1993) highlight that the fluctuations in the revenues of the firm can be can be reduced by distributing the investment risks across various countries. The international operations facilitate cost reduction and enhance revenue base as it strengthens the market position of the firm giving i t a strong bargaining power over the customers, suppliers and distributors. The firm may have unutilised resources therefore by way of international expansion the firm is able to achieve economies of scale. A higher production lowers the overall production costs (Lu & Beamish, 2004). Evidences have shown that top management groups that are culturally diverse are more informed about the international markets and their unconventional behaviour. The impetus for internationalisation arises from the availability of the opportunities of exploiting market imperfections from the use of intangible assets across the border. According to Buckley (1988) a business can achieve extra-normal returns by using its internal assets

The Illiad Book 1 Essay Example | Topics and Well Written Essays - 500 words

The Illiad Book 1 - Essay Example Agamemnon, who was the commander of the Achaean army, had attacked Troy in the tenth and final year. During the war, Agamemnon captured two Trojan beautiful maidens called Briseis and Chryseis. Agamemnon distributed the two women and other possessions among the Greek soldiers. Agamemnon as the leader of the army valued Chryseis and aimed at using her to amuse his army after the victory while Achilles took Briseis. Chryseis was actually the daughter of Chryses, the priest of Apollo. Chryses after realizing the capture of his daughter offers Agamemnon a mammoth payment in exchange of her only daughter. The pride of Agamemnon as an Army commander compels him to decline the priests request. Chryses gets furious and prayers dearly to Apollo the god for help and divine intervention. Apollo responds to Chryses request by sending a death plague into the Greek army camp (Johnston 10). The disease caused suffering of the Greeks soldiers and later caused their death. At the end of the suffering, Achilles quest for truth of army suffering and death enables a powerful seer reveals the source of the plague. Calchas, the seer, explains that Chryses caused the plague because of vengeance to her detained daughter. Agamemnon gets angry with Chryses and commands that he will only release Chryseis after Achilles compensates him with Briseis, who was the latter’s’ prized possession from the war. Achilles who was a respected hero, brave soldier, and commander of Myrmidons army gets humiliated and becomes furious. He threatens to abandon the Greeks soldiers in Troy to fight for the selfish Agamemnon. Agamemnon promises to invade Achilles camp and take Briseis for personal honor a thought that provokes Achilles, who raises his sword ready to kill the army commander. However, before he strikes Agamemnon, goddess Athena intervenes and calms him after command form Hera (Johnston 210). Agamemnon affirms that he will take Briseis

Short Answer Questions - Ethics Essay Example for Free

Short Answer Questions Ethics Essay 1.Name two important circumstances in which counsellor would consider breaching confidentiality. What factors would need to be considered and what steps might be taken, before making this decision? Confidentiality is someone who is trusted with private or secrecy matter; confidential whisper or issue. (Credo Reference, 2001). Certain situations where the confidentiality between client and therapist, may need to be breached to ensure the safety of the client him/herself, the community or ourselves. Two important circumstances would be a client/child under 16 who has been abused or a client needs hospitalisation because they have been considering taking their own life or other concerning issues (Corey, 2009). In both of these cases as counsellor I would need to breach the client / therapist confidentiality by speaking with my supervisor, to explain what the best interest would be for both client and therapist. I also would have to reveal information to another professional about the client, furthermore I would try and gain a written consent from the client, as per the agreed term/agreement , this way the client will see why another professional is being consulted to avoid any confusion in the future (Geldard and Geldard, 2009). This will ensure that the client is receiving the best quality of care and is in the best outcome for everybody involved, if the client refuses the help/advice and is a danger to themselves or the community then relevant information will become informed the significant authorities and health professionals will be contracted. Corey, (2009) claims even though confidentiality is vital to developing a trusting relationship between client and therapist, clients are always informed of the limits in confidentiality and its successfulness can still be achieved in counselling. 2. Outline the factors you would consider, and the actions you would take if you found that your values were negatively affecting an already established client/therapist relationship, e.g. you may not believe in abortion but find your client is seeking assistance with the issue of whether or not to have an abortion? As everybody is different and comes from different backgrounds, therefore give us all different values and beliefs, it is important to have an effective client-counsellor relationship based on four main areas of duty of care 1. Helper competence, 2. Client autonomy, 3. Confidentiality, 4. Client protection (Nelson-Jones, 2008). There will be times throughout the sessions with clients that your own values and belief creep in, and you do make judgement, therefore you as a counsellor have to know and acknowledge this happen and understand why it is happening. In the case of you may not believe in abortion but your client is thinking/seeking information and assistance with this issue whether to or not to have an abortion, is a very hard position to be put into if your values and beliefs say not to. Perhaps seeking information on behalf of the client and finding out the real reason behind the issue why or why not to abort, is because of the relationship situation, financial situation, housing/accommodation situation or age of client if authorities need to be advised, or suggested professionals that can help the client physically (other professionals) and emotionally (Counsellors). 3.There may be periods where a counsellor is not competent to engage in therapeutic relationship with a client. Name two cases where this may be so, and give reasons why terminating the relationship may be advisable? In case one the client and therapist may engage in a personal/private relationship outside of the practice, this is unethical and makes the therapist incompetent to continue a therapeutic relationship with the client involved. Two reasonable reasons why terminating the relationship both therapeutic/private would be a respectable idea, to keep a professional work ethic and appropriate appearance of counsellor in the workplace and community. The second reason would be to keep your oath to the legal obligations of the professional practicing counsellor, as this may lead to court case, as you failed your due to duty of care to the client. 4.What is burnout, how may this be recognised and what are the counsellor’s responsibilities relating to this to themselves, the client, other counsellors? Burnout has identified three primary fragments they are: emotional exhaustion, depersonalization, and diminished personal accomplishment. Two viewpoints have emerged over the past few decades. The first view is based on conflicts in interpersonal/social relationships (Counselling). The second separates burnout as a result of job-specific mismatches with the individual (Wrong job type for suitable persons) (Credo Reference, 2001). How burnout is recognised in counselling it the stress of interpersonal relationships. This is the unbalanced relationship, with the counsellor doing most of the giving and client doing most of the receiving (Geldard, D., Geldard, K, 2009). Some responsibilities that counsellors have in relating this to themselves, their clients and other counsellors understand what is causing this burnout, whether it is a heavy workload, or having a very high ideas and unrealistic expectations of what the need to achieve to be successful. By having realistic expectations counsellors can lead themselves to believe that the usual outcome is helpful for the client. Another responsibility is to understand and accept that burnout is normal, as stated in (Geldard, D., Geldard, K, 2009) counsellors realise that burnout feelings do occur in normal, competent, capable and caring counsellors, then they will be able to start accepting their own burnout feelings and share those with their peers, other counsellors and other professional, to seek help. 5.Thinking about self-disclosure describe the benefits and difficulties associated with this in a client/ therapist relationship (ie. is it helpful, unhelpful or both). Justify your answer. Therapist self-disclosures are verbal statements that reveal something personal about the therapist (Hill Knox, 2002). There are at least seven subtypes of disclosures: disclosures of facts, feelings, insight, strategies, reassurance/support, challenge, and immediacy, (see table 1) clearly all different types are used at different times and can have quite different impacts on the therapy process between client and therapist. The benefits of knowing about self-disclosure as a therapist will help you understanding the barriers and difficulties surrounding your personal throughs and feelings towards clients and worldwide issues of important. Yes, I do think having self-disclosure will help and also be unhelpful if the therapist gives into the unimportant aspects of those feeling, insight and strategies of counselling but understands and accepts that personal statements will enhance the therapy process between client and therapist, therefore giving the best counselling system you can provide in your practise and between therapists.

Compare And Contrast Ipv4 And Ipv6

Compare And Contrast Ipv4 And Ipv6 Before we discuss about how the IP works at the network layer to provide connectionless, best effort service to the upper layers, we should understand what the role of IP is. To help us more understand about the question. Below are a few explanation of the important role in the question. The Internet Protocol (IP) IP is a protocol used for communicating data across a packet-switched internetwork using the Internet Protocol Suite, also referred to as TCP/IP, while the connectionless service is provided by IP version 4. IP version 4 is just design with limited lower overhead to ensure it deliver speed. The Network Layer -It is the 3rd layer of the seven-layer OSI model of computer networking. The network layer responds to service requests from the transport layer and issues service requests to the data link layer. Upper layer The last 3 layers of the OSI model, Session, Presentation and Application layer are referred to the Upper layers. These layers are responsible for applications communicating between hosts. None of the upper layers know anything about networking or network addresses. Connectionless/Best effort Service communication between two network end-user in which a message can be sent from sender to receiver without knowing of the receiver. The Internetwork Protocol (IP) provides a best effort network layer service for connecting computers to form a computer network. Each computer is identified by one or more globally unique IP address. The network layer PDUs are known as either packets or datagram. Each packet carries the IP address of the sending computer and also the address of the intended recipient or recipients of the packet. Other management information is also carried. The IP network service transmits datagrams between intermediate nodes using IP routers. The routers themselves are simple; since no information is stored concerning the datagrams which are forwarded on a link. The most complex part of an IP router is concerned with determining the optimum link to use to reach each destination in a network. This process is known as routing. Although this process is computationally intensive, it is only performed at periodic intervals. An IP network normally uses a dynamic routing protocol to find alternate routes whenever a link becomes unavailable. This provides considerable robustness from the failure of either links or routers, but does not guarantee reliable delivery. Some applications are happy with this basic service and use a simple transport protocol known as the User Datagram Protocol (UDP) to access this best effort service. Internet Protocol provides in Version 4 (IPv4) is to ensure that the IP packet header is error-free through computation of a checksum at the routing nodes. This has the side-effect of discarding packets with bad headers on the spot, and cause the lost of data packet. The design of internet protocol is one of the reason cause connectionless services. It assumes that the network infrastructure is inherently unreliable at any single network element or transmission medium and that it is dynamic in terms of availability of links and nodes. Without any central monitoring or performance measurement facility exists that tracks or maintains the state of the network. So in order to easy the work, the intelligence in the network is purposely mostly located in the end nodes of each data transmission. Because of it, the network only can provide the best transmission and it was call the best-effort protocol. Advantages: They are stateless having no previously defined protocol. It is easily accessible. Fast deliver Speed Disadvantages: The lack of reliability allows any of the following fault events to occur: data corruption lost data packets duplicate arrival out-of-order packet delivery The primary goal of IP is to provide the basic algorithm for transfer of data to and from a network. In order to achieve this, it implements two functions: addressing and fragmentation. It provides a connectionless delivery service for the upper-layer protocols. This means that IP does not set up a session (a virtual link) between the transmitting station and the receiving station prior to submitting the data to the receiving station. It encapsulates the data handed to it and delivers it on a best-effort basis. IP does not inform the sender or receiver of the status of the packet; it merely attempts to deliver the packet and will not make up for the faults encountered in this attempt. This means that if the data link fails or incurs a recoverable error, the IP layer will not inform anyone. It tried to deliver (addressed) a message until failed. IP submits a properly formatted data packet to the destination station and does not expect a status response. Because IP is a connectionless protocol, IP may receive and deliver the data (data sent to the transport layer in the receiving station) in the wrong order from which it was sent, or it may duplicate the data. Again, it is up to the higher-layer protocols (layer 4 and above) to provide error recovery procedures. IP is part of the network delivery system. It accepts data and formats it for transmission to the data link layer. (Remember, the data link layer provides the access methods to transmit and receive data from the attached cable plant.) IP also retrieves data from the data link and presents it to the requesting upper layer (Naugle, 1999). Compare and contrast IPv4 and IPv6. Justify your answer. There are two version of the internet protocol are implemented in the network layer today, which is Internet Protocol version 4(IPv4) and Internet Protocol version 6(IPv6). Today, most the internet are still implement the IPv4 but some of the internet are already move to IPv6, which is the newest version of the internet protocol. He also said that the Internet Protocol version 5(IPv5) is for experimental purpose, not for deployment purpose (White, 2009, p.348). There are differences between the current of IPv4 and IPv6. The main difference between the IPv4 and IPv6 is the addressing of the IPv4 and IPv6 that provided. White (2009, p.348) elaborate that there have only 32-bit addresses that used by IPv4, which means only support until 32-bit of the IP address that provide by IPv4. Forouzan (2007, p.549) argues with White that the IPv4 is 32-bit address, which mean the IPv4 address are unique, means the address are only one and universally when the connection between the source and destination. Forouzan also stated that the two devices cannot have the same internet protocol (IP) addresses when the connections are established between the source and destination. For example, if the source or destination at the network layer has m connections to the Internet, it will require having m address. In IPv6, there have 128-bits long address that provided by IPv6 compare to IPv4, which consist of 32-bits address, means that the IPv6 address consist 4 times to IPv4 address! Another difference between the current of IPv4 and IPv6 is the notation of the address that shown by the IPv4 and IPv6. Currently, the IPv4 addresses are being show as 32 bits in binary notation, which is support 1 and 0 only. 1 is represent hostid and 0 is represent netid, and also computer only can understand the language which the human cannot understand. Each 8 bits are representing 1 octet, mean the 1 octet are consist of 1 byte. That why IPv4 are only support to 32-bit of address or 4-byte address. The following to show the example of the IPv4 address in binary notations: 01110101 10010101 00011101 00000010 In order to make the human can understand and read the binary notation, the internet are converted the binary-notation into decimal and separating the byte by using dot. The following to show the example of the IPv4 address in dotted-decimal notation: 117.149.29.2 Refer to the figure 1.0, it represent that both the binary notation and dotted-decimal notation of the IPv4 address. Because each octet are represent 8-bits, the range of each octet are 0 until 255(Forouzan, 2007, p.550). Figure 1.0 Dotted-decimal notation and binary notation for an IPv4 address (Source: http://www.comptechdoc.org/os/linux/manual4/ipdecimal.html). Similar to IPv6, the IP address in IPv6 also represent in binary notation. Only different is the IPv6 are using the hexadecimal colon notation to make the address understandable and readable. Refer to figure 1.1, 128-bit are being divided into 8 sections in the hexadecimal colon notation. Each section has 2 byte and each 2 byte is requiring 4 hexadecimal digits (Forouzan, 2007, p.567). Figure 1.1 IPv6 address in binary and hexadecimal colon notation (Source: http://www.slideshare.net/WayneJonesJnr/ch19-3361671) Another the different between the IPv4 and IPv6 is the IP datagram format that represent by the IPv4 and IPv6. In IPv4, there are 15 fields in the IPv4 packet header. Refer to the figure 1.3, it show that the number of the field, the format of the IPv4. The Version field contains the version of IP, which is version number of the IPv4 is number 4 and ensures the device send the packet through to the internet from source to destination implement the appropriate various field. The Intermediate Header Length (IHL) specifies the size of the packet header, which the multiples of 32-bit words. If the options require in the datagram, it will require filling the padding bytes with unusual multiple of 32 bit. The Type of Service (TOS) fields allow the process to determine the precedence, which is relative priority of the application data and preferred attributes associated the following path. The Total Length (TL) or Packet Length (PL) field will display the whole packet size, including byte of header and data (Halsall, 2005, p.322). The Flags field consist three control flags, which is reserved control flags, Dont Fragment control flags and More Fragment control flags. Two control frags, which are Dont Fragment control flags and More Fragment control flags, use to control the fragmentation (The TCP/IP Guide, 2005). The Time-to-Live (TTL) field is to indicate the maximum the packet can be transmitted through the Internet. When the packet passes through the router, the TTL will decrement the number of transit of the packet remaining by one hop. When the TTL become 0, the packet will be discarded by the router. The Protocol field is enables the Network layer to pass the data to the correct upper layer protocol. The Header Checksum field is to identify the error at packet header. It also applied to protect from packet corruption during the transmission of the network. The Source Address and Destination Address field is containing the address where the packets send or comes from (Halsall, 2005, p.324). There are 5 fields in the options fields, which is copied fields, option class fields, option number, option length and option data. An option field is make all fragments of fragmented packets will save into the option if the option is being set by 1. Option class is define as a common option category, which 0 is represent control option and 2 is represent debugging and measurement option. The 1 and 3 is for reservation(Wikipedia,2010). Figure 1.3 IPv4 datagram/packet format and header fields (TCP/IP Guide, 2005) In IPv6, there are only 9 fields in the IPv6 packet header, means that the IPv6 field has been simplified compare to the IPv4, contains 15 fields, as shown in figure 1.4. The Version field contains the version of IP, which is version number of the IPv6 is number 6 and ensures the device send the packet through to the internet from source to destination implement the appropriate various field (TCP/IP Guide, 2005). The Traffic Class field is similar function as TOS in IPv4, which is allow the process to determine the different priority of the application data and preferred attributes associated the following path (Akashah, 2006). The Flow Label field is provided the additional support datagram delivery and quality of service (QOS) features with creating a large field. The Payload Length field is does not like the TL field from the IPv4, which is display whole size of packet but only display the payload byte number. The length of the extension header would be counted if the extension header will be included, means including the Hop-by-Hop Option, Routing, Fragment, Encapsulating Security Payload (ESP), Authentication Header (AH) and Destination Option. The Next Header field is to determine the first extension header of the next header in the datagram if the datagram contain the extension header. If the datagram contain only the main header and does not contain the extension headers, it will function as the IPv4 Protocol field. It also contain the same value, which the IPv6 version of the common protocol use though the new number. The Hop Limit (HL) field is similar function as TTL from the IPv4 field, which is remaining life of packet travel through the internet before discarded by the router while become 0. The purpose of the HL is preventing the packet infinite loop at internetwork. Before the packet send to the destination, the sending host will set the HL value. When the packets pass through the router, the router will decrease the HL value by 1 and until become 0, the packet will be discarded. The Source Address and Destination Address is similar function as the Source Address and Destination Address from the IPv4 field, which Source Address is contain the address where the packet are comes from. The Destination Address is contain the address that where the packet send to. Figure 1.4 IPv6 datagram/packet format and header fields (TCP/IP Guide, 2005) Section 2 Introduction of the chosen game. The three games that we choose is Peter Packet. Peter Packet is the education game represents the how the packets deliver through the internet. These games also represent how the packet can avoid from attacking virus and hackers. This game also can learn the lesson while the players play this game. How to play the chosen game? You may print screen the layout to support your reports. Here we have the instruction how to play the Peter Packet this game. This is Peter Packet. He is responsible to deliver the life packet through the internet. Figure 2.0 The screenshot is represent which difficulties you want to choose. Before you want to play this game, first you want to choose the difficulties of the game as show in figure 2.0. Figure 2.1 The screenshot is show which destination you want to choose After we choose the difficulties, then we choose which destination we want to proceed as shown in figure 2.1. This bar is show that the health status of the character.After we choose our destination we want, then we will show you the instruction how to play this game. Click the skip button to skip this section. The bar is show you that how many mission remaining you want to complete. Click the character if you want learn more about it. Press the back button if you want proceed to next section. Press the back button if you want back to previous section. Press the help button if you want to learn the tutorial again. Press the mute button if you want to silent or you want the sound. Figure 2.2 Speed up the character by using mouse right or press the right arrow Figure 2.2 is show that if you want speed up the character you must press the right arrow or move the mouse to your right. Figure 2.3 Slow down the character by pressing left arrow or move the mouse left The figure 2.3 is show that if you want to slow down the character, you must press the left arrow or moves the mouse to left. Get the encryption shields to protect from being caught Figure 2.4 Get the encryption shields that protect from caught by Hackers. Figure 2.4 shows that if you want get rid from the Hackers; you must to get the encryption shields to protect the character. Otherwise you will jump up by using up arrow or move up mouse to avoid being caught. Same as the virus, if you want to kill the virus, you must get the antivirus spray Figure 2.5 double click or pressing the up arrow twice if you want the character adds a flip. Figure 2.5 shows that if you jump not enough high, you can apply the flip for the character by pressing the arrow twice or double click. What are the benefits of playing this game to each of your groups member? Share your experiences and justifications. Leong Yun Siong The Benefit that I gain from playing this game is know how the internet play role important are, how the packet pass through the internet and the world started to emphasis the education, especially the women and the children from hardcore poor family and the personal hygiene. I also know how the router chooses the faster path of the network and also know how the electromagnet interference will interrupt the packet will cause the network congestion. I also know how the packet segmenting and reassembling. Phang Won Meng The Peter Packet is a funny game which contains a lot of useful information. By playing this game, we can understand there are many obstructers like hacker, Viruses and Route disruptions may occur when the packet are under the deliver. The game also provides and friendly user interface design with meaningful explanations and introduction to let player can learn more efficiency when playing the game. Inside the story of Peter Packet, Users can also find a lot of extra information like can learn information about social and environmental challenges in 3 countries that are Zimbabwe, Haiti and India in the developing world. Inside the story of Peter Packet, Users can also find a lot of extra information like that many people have died of AIDS and been exposed to HIV in Zimbabwe. Peter has the mission of helping to spread the word about this disease and get international aid. Players learn about the problems of lack access to clean drinking water in Haiti caused by years of environmental degradation from the harmful practice of intensive clear-cutting of trees, resulting in pollution and saltwater contamination. This useful information will help increase users knowledge and improve his moral.

The Organization Hrm Practices Business Essay

The Organization Hrm Practices Business Essay In the present scenario of business, Human Resource Management practices are of great importance and are essential to some extent in order to get success in the global business environment. The most important aspect of Human Resource Management is Strategic HRM which provides implementation of the HR policies effectively in order to meet the requirements of the employees. The HRM practices are applied on the Emiratis airline in the below paragraphs and will also find out the effectiveness of HRM strategies over organization. Thus, the main purpose of the study is to explore the roles of the HRM practices and their implementation in the organization. About Emirates Airline- The particular airline is based at Dubai International airport in Dubai. It is also considered as largest airlines in the Middle East. The company also has four out of ten longest non-stop commercial flights from various places to other. Emirates airline is a subordinate of the emirates group that consists of over 50,000 employees and completely works under Government of Dubai. It was originated in the year 1985 after backup provided from some royal family of Dubai. Emirate is operating over thousands of flights every week across its network of 122 destinations which are situated in around 65 countries. During the mid 1980s, Gulf air cut back its services to Dubai terminals which led to the formation of Emirates in the year 1985. After getting back-up from one of the royal family of Dubai, the next step was to operate independent of the government subsidies apart from the start up money that is required. When it was started, it was headed by ahmed bin saeed al Maktoum, he is also present chairman of the airlines. After that, the airlines expanded both its fleet and its destinations. In October 2008, the operations of emirates were moved to Terminal 3 of Dubai International airport in order to sustain its rapid expansion and growth plans. Organization HRM Practices- There are various kinds of HRM practices being adopted by an organization in order to excel in their field. Some of the major HRM practice adopted by emirates airline are: Organizational Design- The emirates airline applied some standardized operating procedures in order to carry out their working, formal chains of command, various rules and regulation. The processes are basically used to shape the structure of the organizations that is to check out how decisions are made, how responsibility are defined and wideness of accountability is also checked. Staffing- There is a special kind of criteria set for bringing up fine talent in the aviation industry and particularly in Emirates airline. The recruiting and socializing of new employees in the company is done with the help of mentoring programs, orientation and socializing. Employee and Organizational Development- It is considered as best practice out of all HRM practices where desired outcome of development is seen in the form of skill building, team building, conceptual understanding and problem solving. There has been provision of training program to the employees in order to develop their skills and bring out hidden talent in each employee. Performance Management- There are various standard formed for the employees in order to maintain their performance throughout the financial year and the feedback is also provided after an employee goes through whole set of standards. The feedback is provided continuously in emirates for example there is performance measurement on the quarterly basis which provides a base for the employees to check on their performance. (Human Resource Management An Organizations Tool For Competitive Advantage, 2012) Reward Systems, Benefits and Compliance- There are various financial incentives provided to the employee, that is based on short term or long term and some of the company also provide their employees with non financial rewards such as some titles, recognition programs or some informal status symbols. Impact of HRM Practices- The impact of HRM practices on the organization is very effective in their nature. HRM practices mostly influence the employee skills through the development and acquisition of human capital of a particular firm. The recruitment procedures provides an opportunity of a large pool of qualified applicants having pair with reliable and suitable selection regimen with substantial influence over the kind of skills which a new employee possess. HRM practices could also affect employee motivation through encouraging them to work harder and smartly. It is important to note that goof behavior of employees is necessary for better performance of organization and in which HRM practices can effect each employeeà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s motivation and behavior. HRM practices is also related with the two dimensions of its performance where firstly superior HRM practices make increment in the discretionary effort of employees and secondly if the returns comes from the investments in superio r HRM practices exceeds true cost, then it will lead to lower employee turnover and greater efficiency. (HUSELID, 1995) Relation between Practices and Strategies of Emirates- These practices are followed at every level in Emirates as the chairman of the company; there are various rules and regulations made by him. The employee recruitment procedure is of most importance in the company like Emirates which follows a tough guideline to recruit an employee. The rewards which are given to employees in the company are of two kinds financial and non-financial whereas the HRM practices also consists of these kinds of rewards. The performance is analyzed on the regular basis in the company which also shows that practices are aligned to strategies of the company. Recommendations- There are few recommendations for the HR department of Emirates for playing a bigger strategic role. Some of the recommendations are- The reward system which is provided should analytical as the performance should be analyzed and then reward should be presented to an individual. There should be formation of a panel that should take care of an individual performance and this panel should operate at large level and should also cover most of employees. The recruitment procedure should be made analytical where the actual talent of a candidate is judged. Conclusion- This project was based on the HRM practices where the practices discussed were important from the companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s point of view. It is also examined whether the practices could be applied on the strategies of the emirates or not. The practices also discussed the overview of the effect it provides on the organization.

Essay --

1. Task: Write the title or the code of exercises that need to be completed (e.g. Lab Exercise 1) Lab Work 1 2. Objectives: List the objectives of doing the exercise 2.1. To learn how to use the array list 2.2. Create a generic class of Array list of 30 hotels 2.3.To complete Hotel ADT class 2.4 To display the name of all hotels and their location 2.5 Calculate and display the number of room for each Hotel that input by user 3. Algorithm and design: Write the steps to solve the problem and/or the design of the solution Hotel -sName : String -sDistrict : String -iNumRoom : int +Hotel() +Hotel(String,String,int) +getData(String,String,int) : void +getName() : String +getDistrict() : String +getNumRoom() : int +getCalculateTax() : double +isLarge() : boolean +display() : String Demo Hotel : Flow Chart START Declaration of all variable: sName,sInput, sDistrict,iNumRoom,bIsLarge,str Instantiate the ArrayList's object ArrayListhotelList = new ArrayList(30) Create Object H for(int iNo = 1; iNo Ask user to :use JoptionPane "Enter Hotel Name :" "Enter district of hotel :" "Enter room number :" "The Hotel is large? ( yes / no ) :" for(int iIndex = 0; iIndex System.out.println(display()); END 4. Code listings and output evidence: Program code and ... ....String) 4. Method setData in Class Hotel cannot be applied to given types 6. Total time (hours) taken to complete the exercise: Write the actual hours you took to do the exercise 5 hours 7. Comments of the easiness or difficulties or experience in completing the exercise: Comments about what you have learned from doing the exercises After completing this exercise, I had already know How to create an ArrayList.In my opinion this lab work is quite tough because I need to Search and list 30 real name Hotel in Malaysia.In this Task User must Also need to input 30 time of hotel information it’s became a problem because when I enter the input more than 10 time.my blue Jay will have a problem .either I’t close I’t self or Nothing appear at the JOptionPane show input dialog box. Cause of this problem I need to rewrite the hotel information to many time.

A Night To Remember Essay examples -- essays research papers

The RMS Titanic; A Tragedy Based on Class. In April, 1912, the so called "unsinkable" Titanic set sail to New York. The great ship was as big as five city blocks, and weighed thousands and thousands of tons. Everyone who was everyone grabbed a room on the luxurious ship for the trip of a lifetime. On April 14, 1912, the RMS Titanic struck an iceberg an sank into the icy depths of the North Atlantic. People were shocked at the news of the "unsinkable" Titanic sinking and this disbelief was due to the 19th Century’s reliance on science and industry to solve problems. When people set eyes on the most luxurious and biggest ship ever, they easily presumed it unsinkable. The Titanic, along with it’s size, had watertight doors and could keep afloat if four of it’s bottom compartments were fully flooded. So people safely assumed that they had overcame God’s power and that their great science and industry reigned supreme. This type of thought led to the quote, "God himself could not sink this ship!"(A Night to Remember p. 31) Other things that contributed to the reliance on science and industry were inventions in the Industrial Revolution, such as steam power. Steam power revolutionized transportation and brought about great changes to the dependability on ships such as Titanic, which used steam power. Also, during the Industrial Revolution, science was used to solve many problems and help out the birth of many great inventions. These inventions solv...

Estimated Heat Distribution by Convection in Water Essay

Introduction This report assesses the distribution of heat by convection in water to estimate the heat conductivity of water. The transfer of heat from a heating coil to a fluid is conduction but the heat transfer within the fluid is convection. This is basically fluid flow of particles arising from nature, heat, chemical or kinetics. The distribution of heat is assessed with various factors introduced. In this case a magnetic stirrer and a motor. This report presents an estimate of the effect of free and forced convention on the distribution of heat in water. Experimental method The apparatus were arranged as shown in fig. 1. A beaker of five litre capacity was places on a motor, four litres (4L) of cold water was put in a beaker. A heating coil and three thermometers were placed at various depths in the beaker of water and their various distances from the base of the beaker were recorded. Power was supplied to the motor and heating coil and at intervals of four minutes each; the temperatures on all three thermometers were read simultaneously. After four successful readings, the electricity supply was disconnected and the ambient temperature was recorded. This same procedure was repeated twice, the first with a magnetic stirrer and the next time without the magnetic stirrer but the motor operating. Distance from base (m) Temperature (C) Heating Coil 0.08 – T1 0.02 24 T 2 0.09 24 T 3 0.12 24 Table 1. Distances of apparatus and initial temperature readings of the water. Table 1 shows the ambient temperature readings collected before the experiment was carried out. It also shows the positions of the heating coil and thermometers from the base of the of the beaker. Results The time was kept in minutes to measure the intervals at which readings were taken. The temperature of the water was measured with thermometers in degreed Celsius and recalculated in degrees Kelvin and the positions of the heating coil and thermometers were also measured in meters. Time (minutes) T1 (0.02m) T2 (0.09m) T3 (0.12m) 0 24 24 24 4 24 28 32 8 24 39 42 12 24 46 49 16 24 54 56 Table 2: Free convection Time (minutes) T1 (0.02m) T2 (0.09m) T3 (0.12m) 0 20 20 20 4 26 26 26 8 32 32 32 12 37 37 37 16 42 42 42 Table 3: Forced convection (stirrer and motor) Time (minutes) T1 (0.02m) T2 (0.09m) T3 (0.12m) 0 20 20 20 4 20 29 32 8 21 36 38 12 21 44 46 16 22 51 54 Table 4: Forced convection (motor only) Fig 2: Free convection Fig 3: Forced convection (stirrer and motor) Fig 4: Forced convection (motor only) The readings and results derived from the experiment are being used to calculate an estimate amount of energy input and compare it with the theoretical value. Q represents energy input represents the power input t represents the duration for which the water was heated at 220v = 300w, but since 240v was used corrected value of = 300 240220 = 358 w = 16 minutes60 = 960s = 327.3960 = 314208J = 314.2 KJ Experiment 1. Free convection Assuming density of water to be 1000kg/m3 Cp = 4.18KJ/kgK = 24 – 24 = 0 = 54 – 24 = 30 = 56 – 24 = 32 = 4/34.18(0 +30 +32) = 345.55KJ Experiment 2. Forced convection (stirrer and motor) = 42 – 20 =22 = 42 – 20 =22 = 42 – 20 =22 = 4/34.18(22 +22 +22) = 367.84KJ Experiment 3. Forced convection (motor only) = 22 – 20 = 2 = 51 – 20 = 31 = 54 – 20 = 34 = 4/34.18(2 +31 +34) = 373.41KJ Estimates of errors involved in this experiment are a follows:- Time = 1 second in 60 seconds Length = 0.01 meters of 0.1 meters Temperature = 1 C Discussion In the experiment that involved forced convection from both the motor and stirrer the heat distribution was better and more accurate. This can be confirmed by the comparison of the energy input calculated based on experimental values with the energy input calculated based on the theoretical values. Readings to support this is shown in Table 3 and fig 3. A poor distribution of heat occurred in the first experiment where the water was heated freely. This is represented in Table 2 and figure 2 and by comparison of the experimental and theoretical values of the energy inputs. In experiment 3 where only the motor was used the graph 3 and figure 4 shows a better distribution of heat compared to experiment 1. Conclusion In a freely heated body of water, higher temperatures are taken from closer to the surface and lower temperatures towards the bottom. With introduction of kinetic energy from the stirrer and motor, the velocity of fluid flow increased thereby increasing the rate of heat transfer and the even distribution of heat through the water. This shows that water is a poor conductor of heat energy if heated with free convection.

Rationale Childrens Book Essay

Annie Makes a Mess of her New Red Dress sprouted from a seed of a few ideas about a little girl who receives a new dress and has trouble with it. The purpose of my children’s book is to communicate the different elements of life that small children love or hate such as birthday parties, lollies, balloons, parks and playgrounds. Another purpose is to educate children about overcoming adversity and the fact that it’s never as bad as they think. There are many themes in this book but the main ones are adventure and overcoming adversity. This book is created for children from the age of four to around six. Originally the title was Jess Makes a Mess of her New Red Dress but after researching titles and texts I decided to change my characters name so that it’s not alliterative because as Mem Fox proposed, use names that will reveal something about the character. I chose Annie because to me it cute and resembles virtue in a young girl. The title is varied in colour and at first I was unsure about this but after researching the best sellers of children’s books, I found that many of them used the same technique to emphasise a word or to represent its meaning. In my title the word red is emphasised by being the colour red as opposed to the other words which are black. For Annie, I chose a red coloured dress because it’s noticeable and vibrant to attract the eyes of a young reader. The dress resembles innocence and the love for clothes that the majority of girls will have throughout their lives. When illustrating the book, I decided to create pictures appropriate for the age group, they are basic but colourful. All the illustrations, including the front cover are framed by two bars of white. This is to enclose or border the illustrations to have them as the main focus. The illustration on the front cover flows through to the back as I think this is an attractive feature in a children’s book as discussed in class. On some pages the illustrations have no background again the same technique is used, to have the image as the main focus such as the playground equipment or Annie in the introduction. In most of the images Annie’s dress is unravelling; I depict this through the red thread of cotton behind Annie. Children love this as they can trace their finger around the red line or follow it with their eyes. The psychology of children must also be considered when reading or writing a children’s book.

Regular Attendance In University Is Essential Academic Achievement Education Essay

Questions of personal development of pupils and the formation of their preparedness for future professional activities are keys to the theory and pattern of bettering the work of modern instruction institutions.A This is because the initial stage of â€Å" assimilation † with profession comes merely during larning, every bit good as the procedure of self-government of a immature adult male in life: he forms his life and philosophical places, develop individualised methods of work, behaviour and communication.A In this instance one of the taking jobs is to construct such a system in educational establishments that will be optimum for non merely personal development of pupils, but besides their professional development as specializers, their preparedness to work. Consequently, more pressing becomes the job of placing the relationship and mutuality of two procedures: the personal and professional development of pupil and the procedure of studying.A That ‘s why it is necessary to find how the acquisition procedure and attending of college or school affect personal features of pupils: their professionalism, willingness to work, deepness of cognition, and a entire success in the future profession. Education is portion of the procedure of personality formation.A Through this procedure, society transmits cognition, accomplishments from one individual to many other.A During analyzing the pupil is non merely given, but besides imposes certain points of position, sentiments, societal and cultural values.A The acquisition procedure is aimed at the socialisation of the person, but sometimes it interferes with the true involvements of the pupil. For illustration, some pupils prefer the procedure of self-cultivation and non go toing schools or college, but instead choose acquisition by correspondence or distance learning.A Besides the promotion of engineering, utilizing computing machine web to record talks and to upload class contents has facilitated pupils in an online larning environment to entree stuff and to reiterate schoolroom experience after category, or even without go toing category. Concern for betterments in pupil acquisition has attracted a big sum of literature in hunt for the correlativity of category attending and pupil public presentation, peculiarly in the present clip when about everything is accessible online. But here the inquiry arises: how effectual is that instruction? A Besides, some pupils do non go to school or college because it is a waste of clip for them.A However, in the hereafter, these pupils will hold to work, and their professional cognition and accomplishments are in question.A Consequently, there is a cardinal inquiry: how attending of the university or college affects the professionalism and success in the future work of the pupil? Nowadays a batch of schools and colleges have introduced a policy of rigorous attending, that means all pupils must go to categories, and both parents and instructors must command that procedure. These policies of rigorous attending have caused a batch of statements for and against. This paper will analyse the importance of attending policy at schools and colleges, and its importance for pupils public presentation and good professional accomplishments. The paper will show three points of position: one back uping rigorous attending policy, A one who is opposed to attending policy, and one that can take either side.The importance of attending in the acquisition procedureThe traditional signifier of instruction is the internal signifier, when pupils should purely go to categories, talks and seminars.A Most pupils continue to take this signifier of instruction despite the troubles of economic nature: during 5 old ages pupils will non be able to work full clip, and will hold to give most of the clip to studying.A In this paper we consider the importance of such signifier of instruction for pupils, and in peculiar the importance of attending of categories for their future professional activities. The chief intent of full-time instruction, when pupils attend categories, is that the acquisition procedure should give pupils a certain system of cognition, should work out a certain manner of thought, should give pattern of progressive attempts to obtain and utilize the cognition. This type of instruction is the most widely used today and is based on obtaining the cognition and accomplishments under the strategy: the survey of new stuff – consolidation of the stuff learnt – monitoring of consequences and their rating. The chief features of full-time instruction is that: A – foremost, that instructors give pupils their cognition, experience and accomplishments ; A – secondly, instructors non merely provide pupils with the necessary stock of cognition, but besides instruct them on assorted options of life and occupation state of affairss. This suggests that classes in schools and universities non merely provide pupils with all the necessary information, but besides give the societal facets of educating immature people.A The above conditions are complementary, and give pupils all-around development. Based on this, the most common presentation of rigorous attending policy, we should pay attending to some specific characteristics of traditional schooling.A There is a gag that has a deep sense: â€Å" Education – is what remains with a individual after he forgets everything he was taught † .A Indeed, much of the information people get is normally forgotten after some clip, but self-educational and societal facets of larning remain. On this footing, it would be logical to presume, that together with the giving a certain sum of facts and algorithms, the most of import undertaking of instruction is the development of rational capacities of pupils. From a schoolroom direction point of view, there are many logistical grounds to necessitate attending. Group undertakings are really negatively affected when a group member does non demo up for labs. Class morale is lowered when pupils show up tardily and have no hint of the subject being discussed. Students claiming that coming to category is unneeded to acquire good classs influence other pupils, even if they do profit from go toing category. ( Clump et al. 2003 ) However, category expediency is a secondary issue, compared to every teacher ‘s duty to learn her class every bit efficaciously as possible. Learning is a joint and fantastic journey between each pupil, her equals and her teachers. Although the universe of academe is quickly altering with an of all time increasing distance- acquisition constituent, the exclusive reading of a text edition ( or observation of a screen ) can non be compared in profusion and effectivity of a schoolroom experience. To to the full show the importance of lessons attending, it is necessary to give features of pupils who attend lessons. Who is now a regular full-time pupil? A This is normally a immature adult male who understands that for serious work he must hold good cognition and education.A He intentionally chooses a full-time instruction, wishing to give all his clip acquisition, get the hanging the profession.A He believes that the acquired cognition will assist to happen work, to take a worthy topographic point in life, to turn in the profession and to guarantee an acceptable quality of life for themselves and their future household. Many research and experiments about the regular attending show that pupils who attend categories achieve better consequences in instruction. For illustration Clump et Al. ( 2003 ) studied the consequence of go toing category in a class in General Psychology, comparing the public presentation of pupils â€Å" who were present on yearss were given with those who were non present. † They conclude that â€Å" go toing category is one of the best things pupils can make with respects to their classs. This is the instance for both the immediate hereafter and for the full class. † ( Clump et al. 2003 ) The advantages of rigorous attending of categories are the undermentioned: 1.A It is an chance for direct communicating with the instructors, because the personal factor plays a immense function in any work, and particularly in instruction as from instructor ‘s talks pupils can larn much more than from a text edition or the Internet. 2.A Students have clip to see libraries, conferences, and that, of class, deepens the theoretical cognition, which is a necessary for professional competence. 3.A Full-time pupils have more chances to recognize themselves in the module and the institute ‘s activities, that is to take part in the informal life of the university.A This is of great importance for pupils, because it is the experience of public addresss, studies and other types of professional activity, which is of import for their future calling.2. Arguments against policy of rigorous attendingAlthough the statements for utilizing an attending policy are obliging, there are many research workers who provide every bit compelling statements against attending policies. Unfortunately, attending policy has some defects, particularly they are of import in our times, when grants are little, and the chance to work for pupils is excluded because of deficiency of clip. Of class, full-time instruction provides fewer chances for parttime occupation, as categories at the institute, as a regulation, take clip from nine o'clock in the forenoon to five o'clock in the evening day-to-day, except weekends. So when some pupils are forced to look for occupations, they have less clip for good perusal, regular visits of talks, seminars and libraries. Another of import ground of statements against rigorous attending is that many pupils presents can hold bad wellness, and some unwellnesss that do non let to regular attend categories. For illustration kids with diabetes, bosom diseases, fleshiness, and some other chronic diseases can frequently experience non good plenty to travel to school or college, and they really frequently stay at place. Health jobs truly prevent pupils from regular and rigorous attending, and that statement can be the most strong. When talking about the rigorous attending policy, it is necessary to take into consideration legion personal factors of pupils, that this policy can non supply. These grounds can be taking attention of brothers and sisters, some active athletics activity, psychological jobs and legion household factors. Besides among the most common ground of bad lessons attending is motive and duty of pupils. Sometimes student semen to high school for really different grounds, for illustration when parents make them to make this.A These pupils frequently failed to see an independent life after graduation, and do non understand why they need certain cognition, what they want in the hereafter profession.A This leads to infantile attitude to educational procedure, focal point on formal memory from some pupils and the desire to merely acquire a good class, or â€Å" faux pas † from others.A Some of the unfavorable judgment for implementing an attending policy is that it assumes that pupils can non judge what is good for them, and that they, non the teacher should make up one's mind if they should go to a peculiar category on a peculiar twenty-four hours. To do a rational determination to go to or jump category, a pupil must judge the value of each of these two options. But, it is in the human nature that immediate necessities are preferred over long-run advantages ( Kahn et al. , 2004 ) . To presume that a immature individual can appreciate the long-run value of instruction is a weighty premise. Of class, the state of affairs is altering in senior classs, when pupil normally already hold a professional involvement, and get down to believe about future employment. In all instances, any determination seems rational from the point of view of the individual taking it. In the instance of category attending, pupils may jump category for grounds that have nil to make with breaking their acquisition. If the pupil is viewed merely as the teacher ‘s client, so any pupil determination is, by definition, right. In both instances, it is a pupil ‘s determination.The 3rd fluctuation of the attending policy – is optionalA attending policyAOptionalA attending policyA is an unfastened educational chance for pupils. A good illustration of optional policy is distant acquisition. A pupil who takes portion in such plan surveies the same course of study and takes the same test as other A pupils, but heA does notA hold to go to the categories because everything, including talks, books, stuffs are available in the cyberspace. Such pupils do non hold to go to regular categories, so they can salvage a batch of clip and money to acquire to college. Students do non hold to acquire up early, to take coachs to gat to college from far off, no more waste clip like this. Alternatively studentsA merely stay at place and doA prep. The chief advantage of distance acquisition is the handiness of preparation and deficiency of demand for attendance.A Distance acquisition is designed for a class of people who, for nonsubjective grounds can non utilize the traditional signifier of training.A These classs include, for illustration, pupils with disablements to wellness, or pupils who need to unite preparation and work.Decision and my attitude to the subjectThis paper shows that there are different point position on the rigorous categories attending policy, that nowadays is introduced in many colleges and schools. The first point is back uping rigorous attending policy, that have adequate and consistent grounds to reason that pupil attending is of import for acquiring good cognition, accomplishments, it improves student academic public presentation and professional features. The 2nd point of position is based on statements against rigorous attending, that is impossible for a batch of pupils. The 3rd point of position touches upon the subject of flexible optional policies, the illustration of which is distance instruction. There are a batch of points back uping the advantages of distance acquisition, stating that this is non merely a convenient signifier of acquisition, but besides a serious option to the traditional signifier in the hereafter: harmonizing to the American Association for Research in Education ( American Educational Research Association ) , in 2010 about two-thirds of the pupils will take it. I to the full agree about the importance of attending policy, as I ‘m certain that college or school attending gives pupils plentifulness of chances to acquire cognition, accomplishments that are necessary for future profession. Such pupils have far more chances non merely to acquire information relevant to the future occupation, but to develop their ain accomplishments and endowments. The decision may be that the chief aim of any instruction is to learn people to believe independently, to learn pupils the chosen topics and professions.A But accomplishing such a end is impossible to conceive of without the activity of pupils interested in the consequences of their preparation. Not the last factor for successful instruction is the personal features of the person, who must hold a clear motivation.A It ‘s no secret that the traditional signifier of acquisition and rigorous attending aid pupil in many ways: supervising the acquisition procedure, every bit good as common aid and support from pupils and instructors. In decision I would wish to observe that the pick of full-time instruction is a major measure for the hereafter of the pupil and his family.A It is hard, but the most productive and promising manner of geting a profession.A More and more immature people nowadays understand that lessons attendance opens new chances for self-fulfillment, happening good occupation, traveling up the societal ladder, supplying a nice criterion of life.

Case Study Jyske Bank Essay

Jyske Bank was established in 1967 after merging four Danish banks operating in Jutland. Jyske Bank had been considered as a typical Danish bank, which is prudent, conservative, well managed and undifferentiated till the late 1990s. However, with the new strategy, the bank developed to guide differentiation from the mid of 1990s among great amount of Danish banking customer satisfaction. Q1. What is Jyske Bank’s new positioning or competitive differentiation strategy? Base on the case, Jyske Bank’s new positioning strategy is strongly believed to be developed from its core values and Jyske Differences by the managers. In order to achieve Jyske Differences, which comes from Jyske Bank’s core values, the bank’s managers just became overt about values they had long held. The core values allow managers to reevaluate how the bank operate and service its consumers. Therefore, managers decided to have some specific practices that deliver service differently from both how it had in the past, and how other banks delivered service. In other words, they would have to change their conservative position of the past and become a service driven and customer innovative bank within the competitive banking sector. With the assistant of Dutch consultant that the research findings showed the target market consisting mainly of Dutch families (60% retail) and small Danish businesses (40% commercial), were favorable towards the idea of bank that had a persona and believed in what it stood for. Additional research was also conducted in more difficult areas concerning the banks 4P’s- Product, Place, Price and Promotion from a customer orientated standpoint. In contrast, soft factors such as customer relationships with the bank, served as the bank’s differentiation. From Exhibit 1, which indicates that Danish Banks were in intensive competition, Jyske Bank’s managers should reestablish its competitive position, it went through a major transformation and positioned itself as a highly customer-focused bank, eager to foster relationships with customers, understand their needs and sell solutions accordingly. Jyske Bank’s new positioning is only targeted less risky customers who could afford its premium pricing and were comfortable with the banks candid personality and portrayed image. Although after that the bank  is only about 6% of the market, but that is what call personality, some people should dislike them. Jyske Bank’s competitive differentiation strategy was born out of its ‘values and differences’ discussed in the case Exhibit 4, which emphasized equality, transparency, honesty, respect and efficiency. The aim was to have these values embedded in each of the external customer-facing and internal aspects of its business and operations and distinguish itself from competition. Jyske Bank differentiated itself on the service delivery aspect and invested in tools that would improve its employee’s ability to deliver solutions and increase the time spent with its customers. Thus, the competitive differentiation strategies mainly contain a shift from traditional product focused selling to a customer- solution approach and the way the bank’s core financial product to deliver so as to give customers a different banking experience. Q2. What changes did the bank make to gat to its new position? What effect did these changes have? In order to successfully implement its new customer- focused strategy, Jyske bank had to make both tangible and intangible changes in their business operations, as well as how they delivered service to its customers, where necessary not only to influence the outcome of the business but also to provide guaranteed customer satisfaction. These changes were made to reflect Jyske Differences in every possible way. The tangible changes they made were changes to the account teams, branch design, and details. To be more specifically, account teams were created to work together and provide personalized service to each customer to foster customer intimacy and increase understanding of customer needs. The branch interiors were remodeled to make the customers feel welcomed and cared for. The round table design, similarity in chairs and customers sitting near the employees’ workstations was deliberate as it helped in the effective use of IT programs designed to structure interactions between account team members and consumers, that facilities the employee’s ability to deliver solutions and save time. Settle a cafà © inside the branch that provides homely environment to consumers. Those visible screens also reinforced the portray openness of information with the customer. The intangible changes were training involved  teambuilding and consumer service, empowering the branches as well as throughout the bank, management style, and human resources. The effect of these strategic changes as lead to an increase in customer satisfaction based on data collected by independent third parties and has the highest customer satisfaction level among its major competitors. Q3. Analysis Jyske Bank’s success using the Service Quality gaps Model. (e.g. what are Jyske Bank’s strategies for closing each of the 5 gaps in the model?) Service Quality gaps ModelJyske Banks’s success The customer gapThe bank was able to close this gap because providing customer with their superior services. They had only targeted the premium customer’s to whom the price did not matter. As a result of which they were able to provide the customers high quality services and were able to achieve minimum customer gap and highly satisfied customers. The listening gap (Not knowing what customer expect)Refer to competitive positioning of the bank; the â€Å"soft factors† relating to individual customer relationship are relatively important. Jyske Bank changed the way they deliver services and had come out with IT tool to first figure out the customer’s problem and expectations. They had dedicated a team of 4 employees per customer to get a better understanding of customer’s problems. A good marketing research orientation also benefits to decline the listening gap. They conducted surveys to detect customers’ expectations. Thus they highlighted that customers’ expectations had changed: factors like price, product or location had become â€Å"basics† for customers, who focused more on differentiating factors like bankers’ behavior and interest toward customers. Finally, the firm developed an effective relationship focus on what consumers need. They first decided to specialize only on t wo customer segments, Danish Families and Small-to-medium-sized companies, and to focus only on people sharing the Jyske Bank values. This strategy made it easier to understand customers’ expectations and to build long- term relationship with them. The service design and standards gap (Not selecting the right service quality designs and standards)To close the poor service design, absence of customer- driven standards and inappropriate physical evidence, the bank assigned a small team of branch bankers to serve each customer, which provided its customer with the best in class service in terms of the customer solutions and also provided customers with the best infrastructure facilities to make them feel at home, e.g. cafà ©, fruit juice, openness of banker’s screen. The service performance gap (Not delivering to service designs and standards)In human resource policies, the bank has an effective recruitment that looking for social abilities instead of banking skills. Jyske Bank was successfully able to retain its employees and provide them with adequate trainings. Jyske was not only the leader in customer satisfaction but was also a leader in employee satisfaction as well. The employees were provided with good incentives and were kept happy so that they could work. The communication gap (Not matching performance to promise)The bank provided interactive marketing communication plan to the customers that all the possible information that the customer required all the solutions are delivered to consumers. Jyske Bank also implemented a good upward communication to employees. According to their re-organization of the structure (dissolution of headquarters), which leaded to less layers between top management and front-line employees, and thanks to a good intern communication between managers and contact employees, customers’ expectations were transmitted easily and quickly trough the firm. Most employees like working for Jyske and appreciate to Jyske Difference. Q4. In your opinion can Jyske Bank’s sustain its growth and success? Would you invest in Jyske Bank? I think Jyske Bank can continue its growth and success and I am willing to invest in Jyske Bank. Because the bank already has its own competitive positioning that they made a lot of changes on service delivery in both tangible and intangible sides. Secondly, the leadership that Jyske Bank  established is also an important reason, Jyske was the largest and most richly- priced bank in Demark in 2003, and they achieved the leadership in customer and employee satisfaction, which enable Jyske to step further. According to the net income increased considerably, shareholders could receive growing annual return in coming years. Besides, Jyske Bank’s core value is to gain the balance among their three stakeholders: employees, customers and shareholders. â€Å"They were more interested in determining how the bank could remain in a position of leadership while still keeping the interests of its key stakeholders in balance.† Reference: http://thefinancialbrand.com/2893/jyske-bank-branch/